11.06.2014

Lesson #9 - Speaking Your Customer’s Language

In order to be successful in affiliate marketing
you are going to need to speak the language of
your customers. In fact marketing has been
described as entering into the middle of the
conversation that is happening in the mind of
your consumer.

It’s just like how I would talk to you. If I came across to you all
hypey and loud that would be a real turn-off. I
wouldn’t be providing any real value for anyone
and my business would go down the drain. The same
applies in your own business. No matter what
you’re selling or who you’re selling to, always
focus on delivering value. The most successful
online marketers out there explain the benefits
of their products in language that their
prospects use every day. Every niche market out
there has a specific slang and phrases that
people in that niche regularly use. Tapping into
that language and using it is one of the main
keys to success online. So how do you find out
how what your customers are saying?

One of the main things that you can try is
hanging out in the places where the people with
the particular problem you are trying to solve
tend to hang out.

Forums are an excellent place to start here, and
you can join a forum and check out how people are
talking about their problems to each other or
rather what language they are using to talk about
their problems. You can also look at the main
things that concern them and the conversations
that they are having between each other to
further home in on the issues that you can solve
for them.

Depending on the niche I also like to check out
you tube and watch people talking about the
problems that they are having. Again look out for
the things they are most concerned about and the
language they use to express these concerns.

You can also check out the Google key word tool
and read the results from top to bottom looking
at what the most common words that these people
are typing in about the problems they have. This
will also give you valuable clues as to what to
write.

Doing all this type of research is well worth the
effort and will bear fruit for you when you look
at the results that you will be getting. If
however you want to save time and get straight
down to the promotion end of things you should
use Instant Site Uploader because everything is
already done for you. Your pages are SEO
optimized with content-rich valuable articles
that really do deliver and pre-sell your
visitors. They have already been researched
online to home in on what the customer wants and
will save you time and money.