11.02.2014

Lesson #13 - Keywords Make A Difference!

When it comes to the internet, keywords are
really important. So important in fact that the
success of your business can depend upon them.

If you are doing anything from setting up a site
to writing an article you will need to be in
touch with what is going on in the minds of the
user and what words they are typing into Google.

Furthermore, you will need find out what the
competition is like for the words that you want
to rank for so your website has a better chance
of getting seen in the search engines.

Your first stop on this journey will be the
Google keyword tool where you will be looking up
the amount of people that are searching for a
particular item or sector. If you find a
significant amount of people looking up a certain
thing, like say 1000 per month you know that you
at least have interest in the area.

If you want to rank an article or site for these
keywords you will need to go over to Google and
type the keywords in quotes to see how many
competing pages there are for the keywords, but
what you will need to do then is to scroll to the
end of the pages while you have the phrase in
quotes to find the real number of competing pages
for a given keyword. The lower the number the
better here, if you are looking to rank for a
particular keyword phrase.

You are now ready to build your website based
around the words that you have found that have
enough searches and relatively little amount of
competition.

Inside the Instant Site Uploader software, you’ll
have a section just for placing important
keywords and meta tags. This will allow your
sites to get ranked near the top of the search
engines for specific search terms. You want to be
at the top (or at least on the first page) for as
many keywords as possible to give your site lots
of exposure to ensure your success!